FAIRFLAI
Archive · Ideas

Thoughts, stories, and notes

Brief reflections and working materials on generative AI, adoption, and governance in Italian organizations. What we learn by doing, every day.

"Buy with ChatGPT": Is It a Double Attack by OpenAI on the Advertising Industry?

Sep 30, 2025

"Buy with ChatGPT": Is It a Double Attack by OpenAI on the Advertising Industry?

In the last days of 2024, OpenAI announced "Buy with ChatGPT", transforming its chatbot into a shopping assistant: it recommends products, shows prices and reviews, and allows direct purchases within the chat thanks to partners like Shopify, Instacart and Klarna.

The Double Wave: Knowledge and Productivity Become Singularities in the GenAI Sea

Sep 11, 2025

The Double Wave: Knowledge and Productivity Become Singularities in the GenAI Sea

The dominant narrative about AI has focused on what it takes away: jobs, repetitive tasks, time spent on low-value work. But what happens if we shift our attention to what AI makes possible? Not only substitution, but space: for new ideas, new knowledge, innovation.

Is It Possible to Imagine AI as a Public Good?

Jun 21, 2025

Is It Possible to Imagine AI as a Public Good?

Artificial intelligence is no longer merely an emerging technology: it is now a strategic infrastructure, destined to profoundly redefine the mechanisms of production, knowledge systems, social organisation, and the distribution of political and economic power.

Self-Managed Teams and Artificial Intelligence: The Key to Effective Adoption

Apr 7, 2025

Self-Managed Teams and Artificial Intelligence: The Key to Effective Adoption

Artificial Intelligence is transforming the way companies operate, make decisions and generate value, but AI adoption is not just a matter of technology: it is an organisational matter. And the way we structure teams makes all the difference.

Can a Romanesco Broccoli Explain the Complexity of AI?

Apr 1, 2025

Can a Romanesco Broccoli Explain the Complexity of AI?

AI adoption is not merely a technological matter, but a complex phenomenon that involves people, processes and company culture. Implementing generative AI does not simply mean improving productivity, but redefining roles, transforming decision-making and reorganising internal company dynamics.

A Wave of Innovation and Efficiency for Companies

Feb 23, 2025

A Wave of Innovation and Efficiency for Companies

We are living in an extraordinary era, a moment in which technology is evolving exponentially and bringing with it radical changes. Among these transformations, AI adoption is revolutionising the world of work, optimising processes and redesigning business models.